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The Institute for Motivational Research often employed ‘depth interviews’, an approach to consumer surveys that asked quasi-psychiatric questions to expound the sub-conscious motivations behind consumer choice. In the reports for Quality Bakers, Dichter and his team asked their pool of respondents to describe the qualities they associate with famous actors, with the final report ranking the considered endorsers in terms of appropriateness for the wholesome, energy-giving qualities they wanted Sunbeam bread to embody.

On a very wet Sunday evening, four inches deep in Wiltshire mud with a horse in one hand and an obstinate gate in the other, I had a flash of inspiration for my object of the week.

This page is taken from De Formatu Foetu, or, The Formation of the Foetus, a work by the Flemish anatomist Adrianus Spigelius that examined the female reproductive system.

“Ch’iaot’ou is a market of about 100 families and gives the impression of being the end of the world, as it is near the limit of settled Chinese penetration in those parts, and beyond is nothing but t’ussu ti, the wild tribal territory of the Sawbwas.”

Whilst I was visiting the Big Apple last week on business I ventured to Central Park to visit Strawberry Fields; an area of the park that pays tribute to the late John Lennon. The ‘Imagine’ mosaic which lies in the centre of the area is adjacent to the Dakota apartment building. Lennon was returning home to the Dakota building when he was shot dead on December 8th, 1980. Strawberry Fields is a living memorial to the world-famous singer.

Anyone exploring the many maritime logbooks in our resource China, America and the Pacific will know how gruesome and perilous whaling voyages could be in the eighteenth and nineteenth centuries (I refer you to Paul’s grisly and fascinating post from November). Lots of blood, lots of screaming, lots of death… Definitely post-watershed stuff, I’d have said, wouldn’t you?

Every January without fail, I am inevitably left feeling the pinch – not just of an empty purse but of my favourite pair of jeans that take a little extra ‘persuading’, shall we say, to fasten (usually holding onto the waistband and jumping a few centimetres into the air whilst breathing in will do it). Therefore, every January without fail, I resolve to do something about it.

January is the busiest month of the year for travel agents. Once the glow of Christmas has worn off, and the cold winds of the New Year begin to bite, our thoughts inevitably turn to summer holidays. Accordingly, I thought I’d go in search of travel guides in Adam Matthew’s digital collections…

Whilst researching for our forthcoming China, America and the Pacific project I came across a book entitled ‘Fore and Aft; Or Leaves from the Life of an Old Sailor’, by a chap called William Dane Phelps. As a teenager I sailed on the gaff-rigged pilot cutter, the Jolie Brise. Whilst my adventure on the high seas was fun, it was also at times testing. I was intrigued what it was like to be an actual sailor in the eighteenth century. And the answer is considerably harder!

One of America’s most famous battles concluded 137 years ago today. The battle saw an overwhelming victory for the Lakota, Cheyenne and Arapaho tribes, while almost half the entire 7th Cavalry Regiment was wiped out, including George Armstrong Custer. In the media fallout Custer was declared a hero, while the Sioux were described (by the New York Times, at least) as “cruel, cowardly robbers”.

What a treat it was to dive into a world of adventure when I was a child; of course, I still do that as an adult, with many novels by my bedside, but bright illustrations and light-hearted storytelling certainly played a huge part in whisking me away to a land of fantasy and endless possibility. For children during World War 1, the topic of war was ever-present in the classroom as well as in the comfort and cosiness of home. Whilst flicking through hundreds of fascinating items for our forthcoming First World War resource.

One of the things I love about working with the Foreign Office Files for China, 1919-1948 from The National Archives, Kew, is the discovery of fascinating stories tucked away amongst financial reports and shipping regulations. Diplomatic correspondence, whilst generally formal and polite, often hints to more emotional undercurrents, as seen in the numerous manuscript annotations and surprisingly frequent exclamation marks! This is particularly apparent when a document is passed between several correspondents, each of whom add a line to the bottom instead of beginning a new letter, rather like Facebook chat.

One year ago I found myself in one of my favourite places in the world, scrambling around the monstrous peaks of Yosemite National Park, California, generally gawping in awe of the picturesque landscape that enriched my view. So it has been exciting to be reminded of the park and descendants of its first inhabitants whilst indexing some evocative photographs belonging to the Newberry Library’s Ayer Collection, featured within Adam Matthew’s forthcoming publication American Indian Histories and Cultures.

Edwin Drake’s discovery of oil in Pennsylvania in 1859 is considered one of the major catalysts of the oil boom in the United States, but there were some who had already found ways to turn this seemingly useless substance into something profitable. Samuel M. Kier was one such character, and his “NATURAL REMEDY”, or panacea, to aid practically any given ailment (including total blindness, burns, rheumatism, chronic coughing, cholera, dysentery, sprains, bronchitis, asthma, tooth ache, deafness and piles) consisted of bottled crude oil at 50 cents a pop.

Gi-aum-e Hon-o-me-tah looks cosy wrapped up in her Kiowa blanket. Her cheeks are redder than her lips thanks to traditional face paint, and her eyes stare calmly into yours. Elbridge A. Burbank had a talent for capturing eyes; in his portraits of elderly chiefs he conveys solemnness and defiance, but with Gi-aum-e the impression is altogether different. Young and beautiful, her eyes look to the future, not the past.

Think of a shopping centre today and the image in the below photograph does not immediately spring to mind. This photograph is of a remote shopping centre in Canada owned by the Hudson’s Bay Company in the early 1900s. The Hudson’s Bay Company is still in existence today but ran as a fur trading business for much of its existence. Developing trading posts and buying land, the Hudson’s Bay Company came to dominate the Canadian fur trade by the eighteenth century.

It’s always fascinating when you come across old photographs of your local area. Not only can you see how a place has been completely modernised, but they also serve as a captivating snapshot of the past, particularly if they show a particular event or people in motion.

We dive into Barbie's long standing and influential presence on the children's toy market and the research conducted by Ernest Dichter observing children and their mothers to gauge their reactions to Barbie-prototypes.

With the centenary of the Great War on the horizon, the second resource within our First World War digital portal, Propaganda and Recruitment, is due for release later this month. Building on the rich and extensive material within our first resource, Personal Experiences, this new collection offers a vast and fascinating array of primary documents relating to various forms of propaganda, censorship, public opinion, recruitment, training and morale, all drawn from world-class libraries and archives.

It’s National Baking Week, and all things foodie are on my mind. With bumper autumn crops allowing me to indulge my old-fashioned passion for making jams and chutney, and The Great British Bake Off gracing our screens, I am in cookery heaven. In these times of financial austerity, we’re all looking to save money on our food bills and filling the store cupboard with foraged tasty treats gives you such a glorious feeling of preparedness. Like a squirrel with a particularly sumptuous hoard of nuts.

‘I beg leave to advise you that I stand under sentence of Deportation’ begins the letter, written in Liberia in 1923 and addressed to the British chargé d’affaires. The writer is a representative of a trading house who has got into some kind of difficulty with the authorities.

A quick Google can tell you a lot about yourself – or more specifically, your name. In my case it reveals that my first name is a Hebrew word meaning gracious (naturally), and my surname denotes that one of my ancestors was the son of someone named Philip (thrilling). While the etymology of our own names might be a slightly narcissistic preoccupation, names and naming systems can provide a fascinating insight into cultural history.

Martin Prior Boss left home in 1867 aged 22. He left behind a comfortable, established life as a farmer on the east coast of America, to seek his fortune in the mines of Nevada and California. His letters home are part of a collection from the California Historical Society which is being added to our Global Commodities project this year. They’re adorably newsy and affectionate, and my personal favourite is the one he writes with the news that he’s just become engaged and has decided to stay permanently in the West.

California! What other state occupies such a mythical space in our imagination? Despite earthquakes that rumble and tech bubbles that burst, California still draws the restless and wild, just as it’s always done.