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Demos Pricing

New Mass Observation Project module from AM reveals first-hand accounts of the turbulent and consequential 2010s

This continuation of the well-known and award-winning Mass Observation Project database covers the years 2010-2019, following chronologically from AM’s previous module. This next decade of material gathered by Mass Observation, based at The Keep at the University of Sussex, continues to provide access to rare, first-hand accounts that support subject-led research, information literacy instruction, and interdisciplinary teaching.

Mass Observation continued its work in commissioning unique surveys, known as Directives, during the 2010s at a similar rate and frequency as seen in previous decades. Consequently, the database provides unparalleled access to sources on everyday life, societal change, and cultural experiences across a turbulent and transformative decade, making it a rich resource for a broad range of subjects including history, politics and sociology. 

This new module presents a rare opportunity for students and researchers to study a vast array of perspectives on some of the largest national and international events of the 2010s. It reflects a decade that saw some of the biggest societal and political shifts of recent times, many of which researchers will have their own memories of, from technology revolutions and the rise of social media to immigration, human rights, climate change, Brexit, and US Presidential Elections.

Ellie Davey Corrigan, Senior Publisher, AM

Highlighting the broad range of research areas, Directives include questions on the role of the internet and social media, the London 2012 Olympics and attitudes toward Brexit. Consequently, the content offers a unique opportunity to utilise first-hand accounts in research areas such as society and culture, economics, technology and politics.  

This contemporary material brings the collection into even more recent memory documenting the transformative and turbulent 2010s.


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