J. Walter Thompson Company Archives Digitised: Discover the History of the Worldâ€™s Biggest Brands
100 years of advertising, consumer, and cultural history from the pioneering agency behind the advertising campaigns of Kellogg, Kodak, Kraft and more
(Marlborough, UK â€“ April 2018) Adam Matthew Digital publishes prestigious American cultural history collection: J. Walter Thompson: Advertising America, providing access to the archive of one of the worldâ€™s oldest, largest and most innovative advertising agencies.
This collection serves a wide field of teaching and research needs and provides a structured and convenient introduction to the study of modern consumerism.
David Blanke, Professor Of History, Texas A&M University Corpus Christie
This unique material has broad interdisciplinary appeal, with documentation for the study of social and cultural history, consumer culture, marketing, business, media and gender studies.
Sourced from The Hartman Center for Sales, Advertising & Marketing History, Duke University, these fascinating records document the research and creative process behind the development of the advertising industry, including many of the worldâ€™s biggest and best-known brands.
Delve into full account files of major J. Walter Thompson Clients for an unprecedented insight into the research, creative and decision-making process. Read reports on a variety of subjects and discover how advertising helped influence the development of television and the changing nature of society and culture in America and across the globe.
About The Hartman Center: The Hartman Center acquires and preserves printed material and collections of textual and multimedia resources, making them available to researchers around the world. Through these collections and related programming, the Center promotes understanding of the social, cultural, and historical impact of advertising, marketing, and sales., The Rubenstein Library at Duke University first received the JWT archives in 1987.