Double-Win for Adam Matthew

23 January 2015

Adam Matthew celebrate a two-collection win at LibraryWorks, Inc inaugural Modern Library Awards

(Marlborough, 23rd January 2015) LibraryWorks, Inc have announced the winners of the first Modern Library Awards (MLAs), which saw Adam Matthew receive a Platinum award for 'American History, 1493-1945' and Gold for 'American Consumer Culture'.

According to LibraryWorks, Inc, the MLAs are "a product-review program designed to recognise elite products in the market".

Sourced from The Gilder Lehrman Insitute of American History, New York, the Platinum award-winning American History, 1493-1945 provides in excess of 50,000 primary source documents and covers the major themes of the period: from colonization and settlement through the revolution, expansion, politics, slavery, the Civil War and reconstruction, to the end of World War II.

Highlights include:

  • Henry and Lucy Knox's correspondence
  • First-draft annotated printings of the Constitution
  • George Washington's feelings on becoming president
  • The Emancipation Proclamation
  • Thousands of personal narratives of the Civil War
  • Accounts of the Alaskan gold rush
  • Hoover's opinion of the 'New Deal'

The Gold distinction awarded to American Consumer Culture: Market Research and American Business, 1935-1965, recognises the unique cross-departmental appeal of this 'treasure trove' of market research reports on some of the world's best known brands across multiple industries (including Mattel, AT&T, Esso, Disney, CBS and Ford).

Example titles include:

  • 'Attitudes and motivations of the American voter'
  • 'Why women buy'
  • 'Marketing Chrysler automobiles'
  • 'Cigarette smoking among women'
And the more 'light-hearted':

  • 'Soxology - a strategy for stimulating sock sales'
  • 'Creative research memorandum on the psychology of hot dogs'
The full MLA announcment can be found here.