AM
Demos Pricing

Introducing AM

More than a name change and a new logo, AM represents who we are and what we do. It’s our values, our mission and our promise to customers. 

The way we look is changing, but our vision to place primary sources at the heart of education remains the same.

Building on our past

Adam Matthew has worked with libraries and archives for over 30 years. While we’re moving forward with a new name and visual style, we still want to celebrate our heritage.

Behind the new look, we're still the same dedicated team, inspired by the unique content we work with. Our passion for high-quality collections, sector-leading technology and personalised customer service won't change.

Looking to the future

The way people interact with primary sources and access archival material has evolved. From microfilm to AI technology, Adam Matthew has evolved too.

Now as AM, we’re reimagining what a primary source can be. Our new brand reflects our commitment to innovation, inclusion and improving educational outcomes. It marks the next phase of our journey, encapsulating the work that we do.

With AM you can discover award-winning archival collections, learn how to use them, or create your own.


Recent posts

A flyer promoting National Student Anti-apartheid Protest Day with illustrations of students marching
Rally against racism: The student Anti-Apartheid Movement in the United States

The blog highlights American Committee on Africa, module II's rich documentation of anti-apartheid activism, focusing on the National Peace Accord, global solidarity, and student-led divestment campaigns. It explores the pivotal role of universities, protests, and public education in pressuring institutions to divest from apartheid, shaping global attitudes toward social justice and reform.

Text document titled 'Young Voters and Society' discussing voting age changes
“Today’s Youth Generation has something to say!” - Tracing the voice of young people through AM collections

This blog examines how primary sources can be used to trace the impact of young voices on society, particularly during pivotal voting reforms in the UK and the US. Explore materials that reveal insights into youth activism, intergenerational gaps, and societal perceptions, highlighting their interdisciplinary value for studying youth culture, activism, and girlhood across history.