ABOUT ADAM MATTHEW
Adam Matthew publishes unique primary source collections from archives around the world.
Our award winning collections span the social sciences and humanities and cover a multitude of topics ranging from Medieval manuscripts and Victorian moving images to ephemera from the 1960s and confidential government documents.
We collaborate with leading libraries and academics to produce powerful research and dynamic teaching collections for universities, colleges and libraries – our editorial mission is to enhance any learning environment.
Adam Matthew are delighted to announce the launch of their latest resource, American Consumer Culture: Market Research and American Business, 1935-1965. This truly unique collection showcases the market research reports and supporting documents of Ernest Dichter, the era’s foremost consumer analyst and market research pioneer, which are held at the Hagley Museum and Library in Delaware.
Ernest Dichter (1907-1991) was an Austrian emigré who in 1946 established his own consulting firm
Visiting New York a few years ago, I decided I wanted to see what remained of the very beginnings of the city: New Amsterdam, the Dutch settlement which was taken over by the English and rechristened after King Charles II’s brother, the Duke of York, in 1664. Sadly for my niche historical interest, the plain truth is that there is nothing to see. New Amsterdam was no more than a large village on the site of what is now Manhattan’s financial district; fires and rebuilding and time have erased it.