American Consumer Culture

Cross-searchable access to essential primary sources for the study of market research, consumerism, business and advertising in America.

Explore highly visual and captivating trade cards, photographs, catalogues and marketing material, plus insightful market research reports, pilot studies and letters through three major collections for the study of American consumer culture.

This multi-title platform provides cross-searchable access to hundreds of thousands of pages of essential American history across the nineteenth and twentieth centuries. Presented within a single interface, students and scholars can now maximise their research and teaching and take advantage of the truly interdisciplinary nature of material from three Adam Matthew Digital products for the study for American consumer culture.

Key Data

Products Included

Period Covered

  • 19th - 20th Century

Key Benefits

  • Access to a vast selection of primary source documents within a single user interface
  • Cross-searchable across collections, no need for multiple sign-ins
  • Theme-based to aid with navigation around the contents
  • Unbeatable value allowing institutions to obtain multiple titles and key primary source content in a single purchase

Source Archives

  • Duke University
  • Hagley Museum and Library
  • John W. Hartman Center for Sales, Advertising and Marketing History, David M. Rubenstein Rare Book and Manuscript Library, Duke University
  • The Advertising Archives
  • University of California, Santa Barbara
  • Winterthur Library

Material Types

  • Catalogues
  • Leaflets
  • Trade Cards
  • Price Lists
  • Order Forms
  • Correspondence
  • Samples and ephemera
  • Manuals and ‘How to’ Guides
  • Sales Rep Documents
  • Reports
  • Proposals
  • Case studies
  • Surveys
  • Questionnaires
  • Correspondence
  • Memorandums
  • Pilot Studies
  • Creative briefs
  • Market research and reports
  • Print advertisements
  • Memoranda and correspondence
  • Annual reports
  • Client lists
  • Commercial schedules


  • Advertising History
  • Architecture and Interior DesignBusiness Studies
  • Economics and Retail History
  • Communication and Media Studies
  • Consumer Culture
  • Cultural History
  • Development of Domestic Technologies and Labour-saving Devices
  • Domestic Life and Leisure
  • Gender and Domesticity
  • Women's Studies
  • History
  • Media
  • Product Design
  • Psychology